Start up fell down

Editorially closes down

So sad to see such a(nother) nice looking product and start-up close down. Great of them to be so honest in their Goodbye post:

We’re proud of the team and tool that we built together and incredibly thankful that so many of you were willing to give it a try. And we continue to believe that evolving the way we collaborate as writers and editors is important work. But Editorially has failed to attract enough users to be sustainable, and we cannot honestly say we have reason to expect that to change.

We wish that were not the case — we’ve spent much of the past two years working on the hypothesis that the reverse was true — but today we must be honest with ourselves, and with you: this isn’t going to work.

And to be honest, I’m actually in that audience that they failed to attract, as although I signed up to the beta last year, I never really got into it or even really felt the impetus for some reason (like I say, it really did look nice and impress me).

This was the reality of my relationship with the product though: 

I received their welcomes and prompts but somehow never took the tasty looking bait. Things to learn here for sure. Not sure exactly what yet (other than wishing on a hypothesis isn’t enough) but as someone that’s part of team putting a few products together at the moment, I feel there’s more that I would like to learn from this. 

Ew, yuck. I just looked forward to a post-mortem. Sorry Editorially. All the best on your next ventures.