Reminded me of the Extreme Typography shots I took a few years back.
More interestingly, check out the stats on Tom’s video page! I found the video on a number of blogs recently, and looking at those numbers shows an amazing example of ‘viral’. Posted two years ago, it ticked along for what seems like months, then over the past few weeks on the blog circuit, it’s up with over a million views.
Long tail / wait for it / if you build it / etc
Documenteering 