That’s the way to do it (regarding the end of this post about brown signs in France)! Good old GDS and British officiousness. And as I wondered for France, it seems like the whole thing is done in the UK by one single national agency:
Once Highways England receives your deposit they will arrange for detailed design work to be carried out.
I wonder if there’s a dedicated design team that does the icons, or just a predetermined set that they reuse. If the former, I wonder how long the design process takes, how many meetings and icon brainstorming sessions they run, who signs off, and if there are any frustrated creatives trying to push the envelope and think outside the brown box?
“And the D&AD award for brown sign iconography innovation goes to…”
Apply for brown tourist signs on roads that Highways England manage – GOV.UK
Documenteering 