A fantastic promotional idea that deserves going into production. A set of large format IKEA posters made of baking paper with human friendly ink. Just place all the (IKEA sold) ingredients onto the page as instructed, fold, then bake:
Nose to tail IKEA. Such smart design. So obvious yet unlike anything I’ve seen from anyone else in the recipe card, instructions, book, magazine area.
Via kottke.org
Documenteering 