It is now used as a full social network – and is changing how we think about our identities and accomplishments. Time for us all to be a lot more honest

Coco Khan, Why has LinkedIn become so weird?

Another thoughtful reflection on the weirdness that exists around LinkedIn. It reminded me of the ‘Why is LinkedIn so cringe‘ post from a couple years back.

I need to make time to write my own version of these pieces, as while I agree that it’s weird and cringe for the most part, I also find it a kind of fascinating chimera.

Is it a mirror of our professional selves and conscious professional behaviours, or are product designers at LinkedIn in the process of designing what they believe / what their data suggests it is to behave in a productively professional manner?

Who is pulling the strings on our professional performances?