You know, it’s really easy to publish short form content on a variety of social platforms. And individual blog posts on a number of other platforms. These are solved problems.

Jason Fried, Introducing Writebook

No they are not. These problems are still very real for a massive number of users, and the fact that a seasoned tech CEO can believe such a throw away comment is exactly why they persist.

Yes, you can argue that creating a Medium or Bluesky or LinkedIn account and writing something on them is easy, but publishing content online, easily, in some sort of sharable, social, findable way, on an author owned platform, is still hard for a lot of people. I’d even wager the vast majority.

Perhaps I’m taking what Jason says here too far down an indieweb path, specifically a POSSE path, but to say the problem of publishing short form content online is easy and solved while the independent side of things is not, is just wrong, and a damming indictment against empathy levels in established tech folk.

Always building tools for themselves, and their capable, cash rich cohort.