Following my User experience is a joke post with another zinger from DESIGN THINKING! Again, making the aphorism that ‘many a true word is spoken in jest’ feel painfully accurate.

Why though?

How can the truths that these jokes poke fun at STILL be so true, when the issues are so crazily counterproductive to doing good work?

I think, because we’re not training designers to behave in part like therapists. Or economists. Or anthropologists. Or empaths. There’s too much of designers doing design, and acting like that’s enough.

Too much confidence in how clever and productive design processes should be in theory, and not enough preparing for and tackling all the issues in the comic above.

The definition of insanity is doing the same thing over and over again and expecting a different result.

Not Einstein