Another recurring quote, and again Quote Investigator does the best job of giving it some evidence and background. This one is ringing in my head at the moment for the number of meetings, decks, calls, products, platforms and briefs that I see that suffer from not doing it.
It, being making clear what you’re trying to tell someone by emphasising the key points.
It also speaks to my growing desire to focus more of my energy on making things more simple. Accessibility for me is as much about being aware of how others take on new information, as it is about making web forms work well. The curse of expertise is a bit barrier to entry.